Tiba Cosmetics
Ecommerce for a beauty tools brand
What was needed
A new ecommerce site for a beauty tools brand, with the identity and photography already in place. A focused range of brushes, sponges and bundles, sold direct. The job was the shop.
What we built
Built around the range
A store designed so a small, tight range reads as considered rather than thin. The homepage leads with the photography and puts the bestsellers directly underneath, one click from the basket.
Product pages that sell a brush
A tool needs showing, not describing. Product pages give the imagery room, with alternate and in-use shots alongside the copy, and the purchase controls sit where the eye already is.
Bundles as their own product
The sets are merchandised in their own right rather than buried in a category, so the higher-value order is the easy one to place.
The same shop on a phone
Navigation, browsing and basket all work properly at phone width.
More work
Launch and campaign
Apps and platforms, Systems and automation
Systems and automation