TerraBound is a hiking brand that embraces the concept of IRL escapism to create a lifestyle centered around spending time in nature, supporting local communities, and fostering positive change. This case study explores how TerraBound successfully leverages the growing demand for immersive outdoor experiences and conscious consumerism to build a thriving brand that resonates with adventure enthusiasts and environmentally conscious individuals.
In order to establish a strong connection with nature and the outdoors, we carefully selected earthy colors as the primary and secondary colors for our brand. Forest Green represents growth, vitality, and a deep connection to nature, reminding us of the lush landscapes and forests we encounter during our outdoor journeys. Natural Beige, a calming neutral color, captures the tranquility, simplicity, and natural tones found in landscapes and nature.