Fravät

Fravät is a London based online fashion store. For the Fravät website, we focused on giving the user a personalised intuitive and functional experience through a WordPress integration.

The Objective: To Develop a website as a main sales point for Fravat, reflecting the brand personality and merging its distinctive components through an nonconventional aesthetic.

‘Walk in for the fashion stay in for the style.’

Brand Identity

The brand identity elements and their characteristic disruptiveness are present throughout the website interactions. Fravät’s art direction work reinforces the product design inspiration and attitude grounded on pop culture icons.

Enjoy dating,
a good talk and wine.

Who doesn’t enjoy a good glass of wine in a beautiful place being in good company.

Cologne, clothes and senses. These are parts of the equation developed to get a first yet good impression. You´ll date as never before, because you´ll date with most of the work done, just be yourself and enjoy with a good talk with a nice person.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.

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